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Robyn Jasko
224 Lenni St., Kutztown, PA 19530
robyn@redink-editorial.com
(610) 780-3756

Education:
Kutztown University Kutztown, PA
Bachelor of Arts, Professional Writing

Work Experience:

Managing Editor/Web Editor - 3/2007 to Present
Copper Development Association, New York City, NY

Oversee all facets of Copper Arts, a monthly online magazine that highlights copper artisans and their craft, launching May of 2007. Duties include hiring, assigning, and managing freelance writers and photographers, developing the editorial calendar, editing and proofreading all content, QA, and producing each issue for the Web.

Editorial Director/Founder - 7/2006 to Present
Red Ink, Kutztown, PA

Founded Red Ink, an integrated communications consultancy providing copywriting, editing, proofreading and PR services, with a specialization in the pharmaceutical and natural health industries. Proven track record of creating and managing effective marketing communication campaigns and corporate communications for local and national clients, including the Copper Development Association and Johnson and Johnson.

Editorial Director - 10/2004 to 6/2006
LifeStyle Magazine, Inc., Norristown, PA

Managed over 25 freelance writers to help produce the fastest growing magazine in the affluent Philadelphia suburbs, reaching over 75,000 readers each month. Oversaw all processes of the magazine's two publications, and assigned, edited and proofed all articles for the print and online version of LifeStyle. Other duties included hiring new writers and editors, managing interns, researching and reviewing high-end products, and maintaining our high editorial standards for all publications.

Editor - 03/2004 to 10/2004
Communication Technologies, Inc., Doylestown, PA

Responsible for the direction, content and presentation of NENA News and Continuity Insights, two national trade magazines that covered emergency and 911 issues, and business continuity. Duties included editing copy, managing freelance writers, proofreading, and speaking at company conferences.

Freelance Contributing Editor - 08/2003 to 03/2004
Prentice-Hall, Upper Saddle River, NJ

Edited a Visual Basic instructional book for the Prentice Hall Essential Series. Duties included proofreading, making copy adjustments, checking manuscript codes, adding content, and ensuring that the manuscript met production requirements.


Medical Copywriter/Editor - 08/2002 to 08/2003
Insight Interactive Group, Philadelphia, PA

Researched and wrote all of the agency's direct to consumer communications, creative ad campaigns, and internal promotional pieces. Developed effective online ad campaigns, Web site content, consumer emails, and search engine optimization strategy for numerous clients in the pharmaceutical and entertainment industries including Centocor, Ortho Biotech, Pfizer, and Comedy Central. Additional duties included proofreading, managing freelance writers, and overseeing content through the regulatory process. Insight Interactive Group was recently purchased by Whittman Hart.

Copywriter/PR Coordinator - 12/2001 to 8/2002
Sposto Interactive, Kutztown PA

Oversaw agency communications and developed innovative online ad campaigns for major clients, including Yahoo!, Nintendo, Rodale, Chevron, and New Line Cinema. Developed and distributed press releases in addition to organizing company press list.

Awards:
2003 Web Award, copywriter, Cancer.com.